Email Campaign using A/B testing
I led an email campaign project designed to maximize engagement and generate leads. The project involved creating three distinct variations of an email to test which would garner the most responses, clicks, and leads. Each variation differed in color scheme, headlines, and subject lines to gauge the impact of these elements on the campaign's effectiveness.
Website IA, Blog Creations
During my co-op, I led a project to improve the information architecture of ACE’s product pages on their WordPress website for easier navigation. In addition, I added a blog section to the site, featuring engaging content to boost SEO and drive traffic. The blog posts were shared across various platforms, enhancing our marketing efforts and increasing brand visibility.
Ace Medical Co-op
During my Graphic Design/Marketing Co-op at ACE, I was responsible for creating a variety of marketing materials, including email templates, animations, catalogs, and website content. I optimized the website to enhance user experience and performance. Additionally, I managed advertisement campaigns across social media platforms and Google Ads. I also gained experience in creating email campaigns and coding with HTML using Adobe Dreamweaver. This co-op provided me with a comprehensive skill set in both graphic design and digital marketing.
Videos + Animations
During my co-op at ACE, I created various video projects that were published on YouTube to enhance our digital presence. These included detailed inspection videos, instructions for use (IFU) videos, and product feature posts. Each video was crafted to provide valuable information to our audience, showcasing product features, demonstrating proper usage, and highlighting key inspection points to ensure quality and safety.
