In this project, I undertook the challenge of redesigning the Red's All-Star Game logo, infusing it with a modern and dynamic aesthetic. The new logo balances tradition with contemporary design principles, ensuring it resonates with both longtime fans and new audiences. I applied the redesigned logo across various touchpoints, including environmental graphic design (EGD) elements, print materials, and a range of apparel. This comprehensive application showcases the logo's versatility and my ability to create cohesive brand experiences across different mediums, enhancing the overall event branding and fan engagement.